The 27th Max Awards will take place on 1 July with the support of the Island Council of Tenerife, INAEM, Eulen and RTVE (Spanish Radio and Television Public Corporation)

 


The SGAE Foundation and the Island Council of Tenerife announced the venue today (Monday 26) for the 27th edition of the Max Awards for the Performing Arts, the most prestigious Spanish distinction for theatre and dance professionals. The stage of the Auditorio de Tenerife Adán Martín will host the awards ceremony for the prizes which will take place on the evening of 1 July 2024. 

The collaboration agreement between SGAE Foundation (Spanish Society of Authors and Publishers) and the Island Council of Tenerife was announced by the president of the Island Council, Rosa Dávila, and the president of SGAE, Juan José Solana. The press conference was also attended by the vice-president and island minister for Tourism, Lope Afonso, the island minister for Culture, José Carlos Acha, and the director general of the SGAE Foundation, Rubén Gutiérrez.

The 27th Max Awards for Performing Arts involve the collaboration of the Island Council of Tenerife, the Spanish Ministry of Culture and Sport through the National Institute of Performing Arts and Music (INAEM) and the group Eulen. The ceremony will be broadcast on Channel 2 La 2 on Spanish TV, through the International Channel of RTVE and via streaming on RTVE Play. 

The president of the Island Council, Rosa Dávila, stated that "it is a real honour to host these awards on our island and more specifically at the Auditorio de Tenerife. We are celebrating the twentieth anniversary of this place that is so special to us, not only for its architectural value but also for its cultural programming”.

Dávila highlighted the role of SGAE, "one of the most active agents in our country in terms of culture and the protection of performers" and outlined her desire for Tenerife to become fashionable again by showcasing the culture that is created here with events such as the Max Awards ceremony. “We want to showcase the creativity and talent of our region" concluded the president of the Island Council.

In turn, the president of the SGAE Foundation recalled the importance of these awards and the talent of regional creators: “We are coming to Tenerife with a great deal of gratitude, aware of the complicity and enthusiasm with which our travelling companions have wanted to join this great celebration of Spanish performing arts, the Max Awards, which are so important for Spanish theatre. We will be on a wonderful stage with an idyllic climate”.

Juan José Solana recalled that "the cultural movement on the island is extremely important. Names such as Abreu, Correa and the recently deceased María Araujo attest to the theatre boom on the islands”. The SGAE president said that this year 522 entries were submitted for this edition, of which 396 were selected, the third highest figure of all time.

Fifteen years ago, we held the Max Awards at the Teatro Cuyás in Gran Canaria. On this occasion, the venue will be the Auditorio de Tenerife Adán Martín, a state-of-the-art and beautiful space with a team of great professionals. It has established itself as an emblem of the Performing Arts in our country. 

Solana also recalled the success that the Max Awards have sparked with the audience, the media impact and the professional companies in the sector in our country, with rising numbers of entries year after year. Lastly, he ended by stressing the high quality of the Canarian theatre, a benchmark throughout Spain, and he recalled some names from the theatre scene of the archipelago.

The vice-president and island minister for Tourism, Lope Afonso, highlighted that "Tenerife is consolidating its status as a place for major events and also in the cultural sphere. These awards are part of the intense programme to mark the twentieth anniversary of the Auditorio de Tenerife, which is showcasing the programming work and work of the island's creators, it is a great recognition to strengthen this link. These events have the quality to further the success of tourism in Tenerife, which will come from other areas with events of special importance”.

José Carlos Acha expressed his satisfaction that "the SGAE has chosen the Auditorium for the awards ceremony, which is an endorsement for the Auditorio de Tenerife as a centre for the production and dissemination of the performing arts”.

 

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Canarian authors, a boom of creativity


The Canarian archipelago is currently experiencing a genuine creative boom corresponding to a contemporary generation of playwrights and choreographers, either well-established on the national scene or who began working in the new millennium, and who oozes creativity and talent. Names such as José Padilla (winner of the 2019 Max Award for best children's or youth show for Dados), Daniel Abreu (who a year earlier stood out with three awards for La desnudez, in the best dance show, best choreography, and best performer categories) and Irma Correa (winner of the award for best new show in 2008 for Desde lo invisible) are now regulars on national stages. A special mention is deserved by the now-deceased costume designer María Araujo, who won three awards during her extensive artistic career for her work as a costume designer on Amadeus (1999), El Lindo don Diego (2014) and Ricard III (2018). The company Una hora menos producciones also received its first Max Award in 2022 for Moria after being a finalist several times. The list of Canarian creators and technicians is endless. Several administrators have managed to overcome the logistical difficulty of the archipelago and position it as a fruitful region on the contemporary Spanish scene. It is worth highlighting names such as the siblings QY Bazo, the choreographers Roberto Torres, Javier Cuevas, Carmelo Fernández and Paula Quintana, the set designer Sergio Calvo, the lighting specialist José Manuel Guerra, the playwrights Antonio Tabares, Ángel Martínez and Victoria Oramas, and the producer and director Fernando Navas. We currently enjoy outstanding cultural facilities where these performing arts are celebrated, such as the Cuyás Theatre, the Alfredo Kraus Auditorium, the Pérez Galdós Theatre, the Guiniguada Theatre, the Circo de Marte Theatre, the Guimerá Theatre, the Leal Theatre and the Auditorio de Tenerife, among many others.



The Auditorio de Tenerife, cutting-edge, innovation, and excellence

The Max Awards are coming to Tenerife for the first time. Only in 2009 did Gran Canaria host the Max Awards ceremony, coinciding with the tenth anniversary of the Teatro Cuyás in Las Palmas de Gran Canaria. In 2027, the 27th Max Awards will take place on the stage of the Auditorio de Tenerife Adán Martín, the main production centre for shows in the Canary Islands. This stage space with avant-garde architecture hosts the seasons of the Tenerife Symphony Orchestra, as well as a first-rate music and dance programme, and it also implements its own educational and social department.

Since 2003, the Auditorio de Tenerife has hosted thousands of national and international shows of the highest level. Notable political, state and scientific figures and even winners of the Prince of Asturias award have also passed through the facilities of this cultural venue. It is also the setting for film and advertising shoots, events, and conferences.

This avant-garde work by the Valencian architect Santiago Calatrava covers 23,000 square metres. It combines the spectacular nature of a unique building enveloped in shiny white. It was created using the trencadís technique (uneven pieces of tile arranged as a mosaic) with a large square and the immense Atlantic Ocean behind it. It has a maximum capacity of 1,616 seats.

The main value of the Auditorio de Tenerife resides in the excellence of its programming and proceedings, innovation on an artistic and technological level, the desire to serve a diverse range of audiences, the creation of new audiences, and a pedagogical and critical vocation. Moreover, it commits to local companies and to the training of performing arts professionals.

 

Three special awards    


Organised by the Fundación SGAE, the most prestigious award for the Performing Arts in Spain is celebrating its 27th edition while maintaining its 20 competition categories and three special awards: Honorary Max Award, which will recognise the career of a person for their contribution, dedication and defence of the profession, the Audience Applause Max Award which will be awarded to the show that has earned the greatest acclaim from the public, based on the mass attendance of spectators and how long the show has run for, and the Amateur or Charity Max Award which encompasses projects that support integration and social outreach and amateur companies with an outstanding contribution in the sector.

 

About the Max Awards


Organised by the Fundación SGAE since 1998, the Max Awards, whose trophy is designed by the poet and plastic artist Joan Brossa (Barcelona-1919/1999), the driving force behind one of the groups that renewed Spanish art in the post-war era, have consolidated their status as the biggest recognition within the field of performing arts in Spain over the years.

The Max Awards for the Performing Arts have attracted a larger number of followers and aroused the interest of all kinds of companies throughout the national territory. At the last edition, held on 17 April 2023 at the Gran Teatro Falla in Cádiz, there were 529 shows up for awards, achieving a record number of entries in the history of the awards.